Alliance Clusters in Multimedia: Safety Net or Entanglement?

Book chapter

Benjamin Gomes-Casseres and Dorothy Leonard-Barton

Managing Knowledge Assets, Creativity and Innovation. 2011, pp. 91-135, pp.91-135

01/01/2011

Abstract

Advertising (M37)

Asia

Contracting Out, Joint Ventures, Technology Licensing (L24)

Europe

Germany

Japan

Management of Technological Innovation and R&D (O32)

Marketing (M31)

Microelectronics, Computers, Communications Equipment (L63)

Northern America

Other Spatial Production and Pricing Analysis (R32)

Production, Pricing, and Market Structure, Size Distribution of Firms (L11)

U.K

U.S

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Title: Alliance Clusters in Multimedia: Safety Net or Entanglement?
Creators: Benjamin Gomes-Casseres
Dorothy Leonard-Barton
Contributors: Dorothy A Leonard (Editor)
Publication Details: Managing Knowledge Assets, Creativity and Innovation. 2011, pp. 91-135, pp.91-135
Identifiers: 9924036735201921
Academic Unit: Brandeis International Business School
Language: English
Resource Type: Book chapter