Forbidden City: Launching a New Craft Beer in China

Teaching case study

Forbidden City: Launching a New Craft Beer in China

Carole Carlson and Christopher A. Bartlett

Harvard Business Publishing

2020

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Details

Title: Forbidden City
Creators: Carole Carlson - Brandeis University, Heller School for Social Policy and Management
Christopher A. Bartlett
Publisher: Harvard Business Publishing; Cambridge, MA
Identifiers: 9924131513301921
Academic Unit: Heller School for Social Policy and Management
Resource Type: Teaching case study