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10 Record Views
- Title
- How do external reference prices influence online gift giving?
- Creators
- Yun Kyung OhYe HuXin WangWilliam Thomas Robinson
- Publication Details
- International journal of electronic marketing and retailing, (4), pp.359-371
- Publisher
- Zentralbibliothek der Wirtschaftswissenschaften in der Bundesrepublik Deutschland
- Identifiers
- 9924086555901921
- Academic Unit
- Heller School for Social Policy and Management
- Language
- English
- Resource Type
- Encyclopedia entry