Online and name-your-own-price auctions : a literature review

Encyclopedia entry

Online and name-your-own-price auctions : a literature review

Young-Hoon Park and Xin Wang

Handbook of pricing research in marketing, pp.419-434

Zentralbibliothek der Wirtschaftswissenschaften in der Bundesrepublik Deutschland

01/01/2009

Abstract

Internet-Auktion

Konsumentenverhalten

Preismanagement

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Details

Title: Online and name-your-own-price auctions : a literature review
Creators: Young-Hoon Park
Xin Wang
Publication Details: Handbook of pricing research in marketing, pp.419-434
Publisher: Zentralbibliothek der Wirtschaftswissenschaften in der Bundesrepublik Deutschland
Identifiers: 9924086181801921
Academic Unit: Heller School for Social Policy and Management
Language: English
Resource Type: Encyclopedia entry