Abstract
Poster presentation at the American Marketing Association Winter Higher Education conference on communications regarding marketing data within organizations and cross-disciplinary use of marketing data
Poster
Disconnection in the Use of Marketing Data: The Consequences of Ignoring Interdepartmental Communications and Context
AMA Symposium for the Marketing of Higher Education (Chicago IL, 11/12/2023 - 11/15/2023)
02/10/2023
Metrics
7 Record Views
Details
- Title
- Disconnection in the Use of Marketing Data: The Consequences of Ignoring Interdepartmental Communications and Context
- Creators
- Christina Inge (Corresponding Author) - Brandeis University, Heller School for Social Policy and Management
- Event
- AMA Symposium for the Marketing of Higher Education (Chicago IL, 11/12/2023 - 11/15/2023)
- Identifiers
- 9924340061401921
- Academic Unit
- Heller School for Social Policy and Management
- Resource Type
- Poster