Abstract
The comic book industry in the 1970s produced the first mainstream superhero comic to utilize social commentary and character revisionism. Denny O’Neil and Neal Adams’ Green Lantern/Green Arrow: Hard Traveling Heroes addresses the milieu of the 70s and is analyzed alongside documentary evidence to create connections between the textual narrative and social events. The narrative’s use of character iconography divorces its title heroes from their traditionally conservative ideologies. The dialectical relationship between iconography and ideology create an overall picture of innovation in the industry. It also denotes a generational shift in ideology that reflects the change in cultural values between the ‘60s and ‘70s.