Abstract
This thesis is a study of the phenomenon of nation branding, its relation to public diplomacy in international relations, and how the practice has been implemented in the Federal Republic of Germany. Methodologically, it uses scholarly literature, media sources, and publications from non-governmental organizations to examine the translation of nation branding into real world situations.\r A historical analysis of Germany is used to examine how the nation has dealt with its identity in the past. This is contrasted with the manner in which nation branding has aided the redevelopment of German identity since its 1990 reunification – both internally among its citizens, as well as externally from foreign perspectives. This thesis posits that although nation branding on its own has its limits, it has undoubtedly served as a very positive influence on Germany’s identity, all the while giving rise to a new form of German nationalism that has been more widely accepted on the global sphere.