Abstract
Porter and McKibbin [1988] criticizes the lack of integration in business school curriculum. In recent years, most top MBA programs have modified their curriculum to address this issue, but integration at the undergraduate level is less common. This paper documents the development and introduction of an integrated undergraduate curriculum at Babson College. The new curriculum is described in detail, with particular emphasis on the role of finance. A comparison is made between the new curriculum and a more traditional introductory finance course. Finally, the pros and cons of an integrated program for both students and faculty are highlighted.