- Title
- Forecasting and backcasting : predicting the impact of events on the future
- Creators
- Jane Ebert - Brandeis International Business SchoolDaniel Todd GilbertTimothy D Wilson
- Publication Details
- Journal of consumer research, Vol.36(3), pp.353-366
- Publisher
- Zentralbibliothek der Wirtschaftswissenschaften in der Bundesrepublik Deutschland
- Identifiers
- 9924086276401921
- Academic Unit
- Department of Psychology; Brandeis International Business School
- Language
- English
- Resource Type
- Journal article
Journal article
Forecasting and backcasting : predicting the impact of events on the future
Journal of consumer research, Vol.36(3), pp.353-366
01/01/2009
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