Guest Editors' Column E-Marketing Is Getting Ambitious: Digging Deeper and Reaching Higher by Refining Our Assumptions

Journal article

Peer reviewed

Guest Editors' Column E-Marketing Is Getting Ambitious: Digging Deeper and Reaching Higher by Refining Our Assumptions

Ajit Kambil, Arnold Kamis, Marios Koufaris and Bruce D Weinberg

E-service journal, Vol.3(3), pp.1-4

07/2004

DOI: https://doi.org/10.2979/ESJ.2004.3.3.1

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Title: Guest Editors' Column E-Marketing Is Getting Ambitious: Digging Deeper and Reaching Higher by Refining Our Assumptions
Creators: Ajit Kambil
Arnold Kamis
Marios Koufaris
Bruce D Weinberg
Publication Details: E-service journal, Vol.3(3), pp.1-4
Identifiers: 9924086649701921
Academic Unit: Brandeis International Business School
Language: English
Resource Type: Journal article