Abstract
This essay differentiates the project of ideology critique proper from its less ambitious relative, propaganda labeling. It then proceeds to identify four tasks whose undertaking is necessary in order to update and refresh the project of ideology critique. These four tasks include: 1) distinguishing between ideology and propaganda; 2) understanding ideology in relation to current conditions—especially the abundance and novelty of affect, the shrinkage and acceleration of the ideologeme, and the global circuitry of intellectual exchange; 3) emphasizing the affirmative aspects of critique; and 4) situating ideology in relation to the dynamism of matter—that is to say, capital. Tackling these tasks brings ideology critique into a new phase and confirms its contributions to a collective project of emancipation and survival.