Abstract
This paper explores innovation trends in media management for news organizations. The research method applied is a systematic literature review, with the collection and exam of academic and industry perspectives on the subject, based on two keywords: “media management” and “journalism innovation”. Following such a review, we describe examples from two Brazilian news media outlets, A Gazeta and Poder360, considering how and to what extent the innovation and management trends identified in the literature sources are depicted by ongoing practices for digital transformation and for the adaptation of their news media processes and products. As a result, premises are established for the elaboration of a specific taxonomy categorizing two different types of journalistic endeavors in the contemporary scenario, considering the companies' legacy distribution channels and the means used for organizing their news production.
