Abstract
Culture impacts visual perception in several ways. To identify stages of perceptual processing that differ between cultures, we used electroencephalography measures of perceptual and attentional responses to simple visual stimuli. Gabor patches of higher or lower spatial frequency were presented at high contrast to 25 American and 31 East Asian participants while they were watching for the onset of aninfrequent, oddball stimulus. Region of interest and mass univariate analyses assessed how cultural background and stimuli spatial frequency affected the visual evoked response potentials. Across both groups, the Gabor of lower spatial frequency produced stronger evoked response potentials in the anterior N1 and P3 than did the higher frequency Gabor. The mass univariate analyses also revealed effects of spatial frequency, including a frontal negativity around 150 ms and a widespread posterior positivity around 300 ms. The effects of spatial frequency generally differed little across cultures; although there was some evidence for cultural differences in the P3 response to different frequencies at the Pz electrode, this effect did not emerge in the mass univariate analyses. We discuss these results in relation to those from previous studies, and explore the potential advantages of mass univariate analyses for cultural neuroscience.