One is the Loneliest Number: Gen Y and the Promise of Social Shopping

Lecture

One is the Loneliest Number: Gen Y and the Promise of Social Shopping

Arnold Kamis and Jonathan Frank

09/2009

Abstract

Generation Y

Social Shopping

Consumer Behavior

Metrics

5 Record Views

Details

Title: One is the Loneliest Number
Creators: Arnold Kamis (Author) - Brandeis University, Brandeis International Business School
Jonathan Frank (Author)
Publisher: Waterford Institute of Technology
Format: MBA Seminar
Identifiers: 9924117874001921
Academic Unit: Brandeis International Business School
Language: English
Resource Type: Lecture