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Alliance Strategy: Managing Beyond the Alliance
Magazine article

Alliance Strategy: Managing Beyond the Alliance

Benjamin Gomes-Casseres
CriticalEYE review, Vol.June-August, pp.4-8
2004

Abstract

Business Alliances Business
Just a few years ago, high-tech companies were forming strategic alliances at a feverish pace. No one could go it alone; alliances were the future. Or so they thought.

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