Abstract
All the talk about Amazon’s acquisition of Whole Foods has been about how the deal will benefit Amazon’s sell-everything strategy. What if we turn the question around: How does this deal help Whole Foods’ sell-high strategy? Enter Alexa. People who have it, love it. But ask them what it does for them, and you get a grab-bag of decidedly non-killer apps. Weather. Traffic. Music. News bits. Yesterday I heard the latest: using it as a kitchen timer. But, yes, it is cool. And, more importantly, it sits at your beck and call, usually in your kitchen. If you are Whole Foods, you want to own Alexa.