Abstract
Beth Blum, Assistant Professor of English at Harvard, is the author of The Self-Help Compulsion (Columbia University Press 2019). Learn how self-help went from its Victorian roots (worship greatness!) to the ingratiating unctuous style prescribed by the other-directed Dale Carnegie (everyone loves the sound of their own name) before arriving at the "neo-stoical" self-help gurus of today, who preach male and female versions of "stop apologizing!" You'll laugh, you'll cry, you'll either help yourself or learn how to stop caring.