Abstract
Study of marketing leaders on their views of how artificial intelligence will impact the profession. The study consists of a survey of 140 marketing leaders
Report
Generative AI and the Future of Marketing
American Marketing Association
11/30/2023 - 03/25/2024
Metrics
6 Record Views
Details
- Title
- Generative AI and the Future of Marketing
- Creators
- Christina Inge (Author) - Brandeis University, Heller School for Social Policy and ManagementMegan Haggerty (Author)
- Publisher
- American Marketing Association
- Number of pages
- 12
- Identifiers
- 9924340061501921
- Academic Unit
- Heller School for Social Policy and Management
- Language
- English
- Resource Type
- Report