Abstract
The Sanergy case enables students to critically examine multiple dimensions of an early stage for-profit venture that is using an innovative model to address sanitation needs in Nairobi, Kenya, and anticipates expansion to other developing countries. The founding team initially met in a class at MIT and after winning multiple business plan contests and securing seed funding, commenced operations in Nairobi slum communities in 2011. They have used a unique approach for rapidly expanding their network of pay toilets via franchising. This case explores multiple elements: social enterprise formation, scaling, social impact measurement, and business expansion in developing nations. It ends with a dilemma: Should Sanergy expand into India? A teaching note provides guidance – and options – for classroom use.