David T. Priddle, MBA, has managed large geographic territories for the sale and implementation of enterprise-wide software applications valued at several million dollars. He has created and negotiated proposals, statements of work, and contracts with Fortune 1000 companies. In addition to sale-side activities, he has bargained on behalf of his employers for work done by external vendors. His knowledge of both the procurement and sales processes allows him to understand the importance of providing value beyond price. He has been facilitating Project Management courses within Brandeis’ Rabb School of Graduate Professional Studies since 2011.