Adjunct Professor in the Brandeis International Business School
AdvertisingBusiness Planning or PolicyCommunicationsConsumer BehaviorMarketingBusiness Strategy
Scholarship and Biography
Primary areas of expertise: Marketing, Business Strategy, Communications, Consumer Behavior, Advertising, Customer Relationship Management. Spent several years working in advertising and consulting agencies advising clients on multi-channel programs to acquire and retain customers. Primarily financial services and other services businesses. Corporate marketing for Scudder Investments and Bank of Boston. Also act as independent consultant to start-ups on messaging, targeting and lead generation.
Organizational Affiliations
Adjunct Professor in the Brandeis International Business School,
Brandeis International Business School, Brandeis University