Benjamin Shiller

Relatively new phenomenon like internet commerce and massive data collection on consumer behavior (Big Data) may induce fundamental changes to the economy. My research goal is to study these changes. Examples of my research include studying whether ad blocking reduces websites investments in content, whether proprietary data collection allows prolonged profitability even in the face of competition, and the impact of personalized pricing, i.e., setting unique prices to different individuals based on tracked data such as their web-browsing behavior. I have also studied how digitizing entertainment products impacts markets, via optimal pricing strategies and by shutting down resale. I incorporate related research directly into my teaching.