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Magazine article
Big Data and Personalised Pricing: Consider Yourself Gamed
Published 12/01/2014
Issues (South Melbourne), 109, 22
[...]the firm can observe whether a consumer visits celebrity gossip websites, or watches YouTube videos featuring sports cars, etc. [...]location by time of day can be obtained from smartphones or cameras which automatically read license plates. [...]they might not be able to, if they don't know which subtle behaviours determine prices.